Live delivery visibility, from depot to doorstep.
The moment a parcel is out for delivery, your customers want to watch it arrive. Shadow & Orchestrate turn your operational data into a live recipient experience: dynamic ETAs that sharpen as the driver approaches, live map tracking, continuous status updates, and delivery ratings. The result: fewer "where is my order?" inquiries and higher satisfaction.
Shadow & Orchestrate is delivered through two plans: Better Tracking Shadow and Better Tracking Orchestrate. Both give recipients a stellar live experience; they differ in precision, depth of integration, and control.
| Better Tracking Shadow | Better Tracking Orchestrate | |
|---|---|---|
| Best for | Rapid deployment with minimal operational change. | Total last-mile visibility and real-time control. |
| The experience | Delivery windows narrowing to 90 minutes, map tracking, continuous status updates, and integrated reviews. | Minute-by-minute ETAs, vehicle moving in real-time on the map, last-minute parcel redirects, and deep analytics. |
| How it connects | Uses your existing delivery data to make delivery time predictions. | Connects the Better Route driver app, merging your delivery data with route optimization. |
| Implementation | Minimal: IT resources to establish a data flow from existing systems. | Strategic: driver adoption of the Better Route app, plus IT integration of the real-time data flow. |
Bettermile combines historical data with real-time data to continuously predict and refresh delivery times. The recipient gets full transparency and an engaging live map tracking experience.
- Input: you stream route manifests and live delivery events to the Bettermile Data Gateway.
- Process: our engine recalculates ETAs in real time from traffic, driver progress, and other constraints.
- Output: we push live status updates and coordinates to your chosen frontend.
Built for: the recipient experience on delivery day, including live tracking, dynamic ETAs, notifications, and feedback, once parcels are out for delivery.
Not for: predictive delivery windows before a parcel ships.
Use instead: for predictive windows days in advance, use Better Tracking Predict.
Every tracking integration starts with a data stream through the Data Gateway.
- Better Tracking Shadow: your existing operational data (status events, manifest, and master parcel data).
- Better Tracking Orchestrate: the standard data stream plus real-time route and sequence data generated by Better Route.
Set up the data connector, then decide how recipients reach the tracking experience: a tracking link by SMS or email, an embedded widget, or a direct API/webhook connection. See Integration Options for each option.
Get started: customer@bettermile.com