# What is Better Tracking?

Better Tracking
Real-time visibility & control, from basket to doorstep. Give recipients full visibility throughout their delivery journey to build trust and deliver a stellar brand experience. Days before shipping, **Better Tracking Predict** provides accurate delivery estimates to boost cart conversion and help customers plan ahead. On delivery day, **Better Tracking Shadow & Orchestrate** take over with live map tracking, precise delivery time predictions, and delivery ratings. The result: higher first-attempt delivery rates, fewer support tickets, and happier customers.

## Choosing Your Plan

Better Tracking is delivered through two plans:

| Best for | Plan |
|  --- | --- |
| **Setting expectations before a parcel ships**: early delivery-window estimates for checkout and pre-delivery messaging. | [Better Tracking Predict](/products/tracking/predict) |
| **Keep recipient informed on delivery day**. Customer notifications, dynamic delivery time predictions, live map tracking, and direct driver feedback. An easy-to-integrate standalone solution, **not requiring any operational changes**. | [Better Tracking Shadow](/products/tracking/shadow-orchestrate) |
| **The ultimate live tracking experience with minute-to-minute precision**. The system feeds in live data from Better Route, allowing you to **synchronize your last mile operations into a coordinated flow**. | [Better Tracking Orchestrate](/products/tracking/shadow-orchestrate) |


Not sure which fits? See each plan's own use cases: [Predict Use Cases](/products/tracking/predict/use-cases) · [Shadow & Orchestrate Use Cases](/products/tracking/shadow-orchestrate/use-cases).

## What It's For, and What It Works With

| Product | Role in Better Tracking |
|  --- | --- |
| **Data Gateway** *(required)* | **Data Input**: Streams your delivery events and parcel data into Bettermile, powering both Predict's historical model and Shadow & Orchestrate's live status updates. |
| **Better Route** | **Live Data Source**: Feeds real-time sequence and ETA data into Better Tracking Orchestrate for minute-by-minute precision. |


## Prerequisite

All Better Tracking plans share one prerequisite: a working [Data Gateway Connector](/overview/data-gateway). It delivers your delivery event data into Bettermile: the foundation both Predict and Shadow & Orchestrate build on.

## Contact

For any further questions or support please do not hesitate to contact us: [customer@bettermile.com](mailto:customer@bettermile.com)