- Invite proactively. Visibility only creates value if recipients use it. Proactive SMS or email invitations drive the most engagement and the best ROI.
- Treat a custom UI as a living product. If you build a native API integration, refine the interface over time based on user feedback and performance data.
- Lean on our UX guidance. We've spent years iterating on last-mile tracking UX, and customers who build to their own vision tend to hit the same avoidable mistakes. Whether you use our plug-and-play components or build a custom interface, our team shares the best practices that bring your implementation up to the standard of modern delivery.
- Learning period: Better Tracking Shadow needs a 4-week learning period after the initial data feed is connected, so its models can calibrate to your network before live ETAs are released to customers.
- Window granularity: Better Tracking Shadow narrows to a 90-minute window. Minute-by-minute ETAs require Better Tracking Orchestrate.